TY  BOOK
TI  Advertising language: Graphics. Grammar. Pragmatics. Second edition
KW  The language of advertising
KW  advertising discourse
KW  national and cultural specificity
KW  determinants-deverbatives
KW  one-member sentences
KW  manipulative influence
KW  language game
KW  graphic and orthographic foreign language
AU  Panteleev, A.F.
AU  Inos, A.V.
PY  2024
PB  Publishing Center RIOR